About Us

The Marketing Room exists for two very much aligned reasons.

Firstly, I am passionate about Marketing! It gets me excited, motivates and inspires me. What it can do for a business, it’s owners and employees is incredible. However before the magic can happen you HAVE to develop a well thought, strategic marketing plan. Unfortunately not every business is able to afford the cost of employing these talented individuals.

Secondly, I can talk first hand at the number of talented and experienced Marketing Professionals that are lost to business when they decide to take a break and have children. Whilst not all of our Marketing Managers have children, a large number do, and they bring such wonderful experience and knowledge that is otherwise lost to the business community.

If you ever want to discussion opportunities to work with or for The Marketing Room please don’t hesitate to get in touch with me.

Yours in Marketing

let’s talk

Although all of our Manager’s bring their own personality and experience to your business, the one thing we all share is the belief and commitment to our values. They are simple but powerful.

A no-nonsense guide to the people we want to work with us and the kind of people you can expect to working with you.

We find a way. Nothing worth achieving is easy. We get thinking, we get creative, we get it done.

Good marketing or business doesn’t happen by going through the motions. We bring passion and excitement to every business, every project, every time.

It’s the foundation of the relationship with our clients. They have to open up and share their business with us. We treasure this trust.

What we offer our clients is unique. We don’t need to create work for a team of graphic designers, web developers or content creators. We don’t work on commission or a sales incentive. We exist to help our clients grow their business through a planned marketing approach, that’s it.

Understanding your business, its purpose, its mission, its vision and everything in between and beyond means that we will spend time working inside your operation. We will get to know your customers, employees, your challenges, opportunities and the unique DNA that makes your business tick. And ultimately this makes us more efficient because we achieve more in less time by being situated on the inside and not behind a laptop and out of touch. It is crucial we develop a real relationship with you and your key staff to ensure Marketing is integrated and implemented effectively throughout your business.

Your Marketing Manager will ensure your marketing plan and activities are directly aligned with your sales and new business strategies. They will work with you to identify new markets and then develop and implement techniques to make them happen. Working closely with the people responsible for sales, they will monitor and optimise campaigns to ensure your new business development methods are firing. They have experience accessing the most suitable technology to harness the lead nurturing through every aspect of the sales funnel. Your Marketing Manager will always be focused on achieving tangible and measurable results for your business.

Marketing is an investment in your business that needs to deliver a strong return. So making the most of a Marketing Manager with 10 years plus experience is vital to ensure you are making the most of your budget. They know the tactics, strategies and channels that will work best for your business. They will ensure any campaign or program is implemented comprehensively and professionally. And their experience ensures larger projects such as a rebrand, website design/build or product assembly are completed on time and on budget. Your Marketing Manager has access to a vast and diverse network of suppliers. From printers, to web developers, video production, SEO and graphic design. They will recommend the right supplier for the right project and then manage the delivery.

While you will have your own Marketing Manager dedicated to your business’ success, you will always have the backing of the entire The Marketing Room team. They are never far away and always completely committed and passionate about your business achieving the success it deserves. The Marketing Room understands marketing and communications are always evolving so we maintain a commitment to the continual education and training of our Marketing Managers. In addition, all Marketing Managers meet as a collective on a regular basis to confidentially discuss any issues facing clients. This provides a rare but powerful opportunity for Perth’s smartest marketing brains to work on some of your biggest and most difficult challenges.

Marketing is the engine that powers a business and has the capacity to build real fiscal value into your operation. It drives sales, new markets and new opportunities. In addition, marketing shortens your sales cycle, and enables you to charge and sustain a price premium. It empowers you to build trust with stakeholders – customers, employees, shareholders, distributors, suppliers and partners. A consistent marketing approach will also decrease your cost per new business acquisition.

B2B CUSTOMERS

ARE FINDING YOU BEFORE YOU EVEN KNOW THAT THEY ARE LOOKING

Marketing is the engine that powers a business and has the capacity to build real fiscal value into your operation. It drives sales, new markets and new opportunities. In addition, marketing shortens your sales cycle, and enables you to charge and sustain a price premium. It empowers you to build trust with stakeholders – customers, employees, shareholders, distributors, suppliers and partners. A consistent marketing approach will also decrease your cost per new business acquisition.

Previously branding and marketing were considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. However, those views have changed, and most people now understand that branding and marketing are every bit as important for B2B businesses. B2B buyers are people, and people are emotional. People largely make decisions relying on their first impressions of stored memories, images and feelings. These emotions impact economic decision making.

Marketing gives your customers a reason to choose you over your competitors. It creates a predisposition towards your brand and company, hence creating increased willingness to make contact. Marketing allows you to stand out, be different, be seen and be heard. It allows you to control the narrative and drive the conversation.

Awareness is crucial to have the opportunity to quote, to tender, attract new business enquiries or to be approached for partnership opportunities. For any of this to happen people in business need to know who you are. Marketing also plays a significant role in attracting the best employee talent. The most talented people want to work for the organisations perceived to be a leaders in their field.

Why we exist
What we value
What makes us unique

We’d love to catch up to discuss how we can help your business grow.

Please complete the form and we will be in touch to arrange a convenient time.

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